Work

The effect of female celebrity spokesperson in FMCG advertising: neuromarketing approach

Year: 2017

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-02-2016-1723

Authors: Lina Pileliene, Viktorija Grigaliunaite

Institution: Vytautas Magnus University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2603556809

FWCI: 10.88

Cites: 42

Cited by: 47

Related to: 10