Work

Personality factors as predictors of online consumer engagement: an empirical investigation

Year: 2017

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-10-2016-0193

Authors: Jamid Ul Islam, Zillur Rahman, Linda D. Hollebeek

Institutions: Indian Institute of Technology Roorkee, University of Auckland

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2604332822

FWCI: 43.41

Cites: 114

Cited by: 199

Related to: 10