Work

Monetary Discount Strategies for Real-Time Promotion Campaign

Year: 2017

Type: conference-paper

Abstract: The effectiveness of monetary promotions has been well reported in the literature to affect shopping decisions for products in real life experience. Nowadays, e-commerce retailers are facing more fierce competition on price promotion in that consumers can easily use a search engine to find another merchant selling an identical product for comparing price.

Source: International World Wide Web Conference (WWW)

DOI: 10.1145/3038912.3052616

Authors: Ying-Chun Lin, Chi-Hsuan Huang, Chu-Cheng Hsieh, Yu-Chen Shu, Kun-Ta Chuang

Institution: National Cheng Kung University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2604924934

FWCI: 4.471

Cites: 39

Cited by: 19

Related to: 10