Work

It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment

Year: 2017

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucx057

Authors: Freeman Wu, Adriana Samper, Andrea C. Morales, Gavan J. Fitzsimons

Institutions: Arizona State University, Wireless Power & Communication (Norway), Duke University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2605329481

FWCI: 11.38

Cites: 61

Cited by: 119

Related to: 10