Work

A store brand’s country-of-origin or store image: what matters to consumers?

Year: 2017

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-03-2015-0083

Authors: Tony C. Garrett, Sungkyu Lee, Kyounghee Chu

Institution: Korea University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2605485217

FWCI: 7.914

Cites: 78

Cited by: 41

Related to: 10