Work

Strategic marketing in marketing discourse - a bibliometric study

Year: 2006

Type: article

Authors: Antti Vassinen, Petri Parvinen, Henrikki Tikkanen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2605708636

FWCI:

Cites: 41

Cited by:

Related to: 10