Work

What if the future never comes? Understanding consumer perceptions of future anticipatory efforts of brands

Year: 2017

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2016-0010

Authors: Jony Haryanto, Muhammad Kashif, Luiz Moutinho, Yusepaldo Pasharibu

Institutions: President University, GIFT University, Dublin City University, Satya Wacana Christian University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2606459906

FWCI: 3.462

Cites: 55

Cited by: 9

Related to: 10