Work

Brand Logo Salience As a Signal of Brand Status

Year: 2016

Type: article

Source: ACR North American Advances

Authors: Justin Saddlemyer, Sabrina Bruyneel

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2606922955

FWCI: 1.551

Cites:

Cited by: 4

Related to: 10