Work

Strategic Marketing Models for a Dynamic Competitive Environment

Year: 2002

Type: article

Source: Journal of General Management

DOI: 10.1177/030630700202700405

Authors: Igal Karin, Kenneth Preiss

Institutions: Sapir College, Ben-Gurion University of the Negev

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2607445295

FWCI: 1.479

Cites: 14

Cited by: 11

Related to: 10