Work

Translating Brand Names Effectively: Brand Attitude Reversal and Perceived Brand Name Translation Relevance in an Emerging Market

Year: 2017

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2017.1281784

Authors: Paul Chao, Shengdong Lin

Institutions: Eastern Michigan University, Xiamen University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2607683607

FWCI: 0.989

Cites: 57

Cited by: 18

Related to: 10