Work

Brands as Core Assets: Trends and Challenges of Branding in Fashion Business

Year: 2017

Type: book-chapter

Source: Palgrave Macmillan US eBooks

DOI: 10.1057/978-1-137-52343-3_1

Authors: Byoungho Jin, Elena Cedrola

Institutions: University of North Carolina at Greensboro, University of Macerata

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2608096736

FWCI: 1.419

Cites: 74

Cited by: 11

Related to: 10