Work

The Influence of Design Complexity on Perceived Quality: The Moderating Role of Price and Brand Familiarity

Year: 2015

Type: dissertation

Author: Alina Braun

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2608853669

Cites: 51

Cited by:

Related to: 10