Work

Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty

Year: 2017

Type: article

Study design: Observational Study

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-11-2014-0601

Authors: Young Gin Choi, Chihyung “Michael” Ok, Sunghyup Sean Hyun

Institutions: Hanyang University, Temple University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2608952946

FWCI: 22.26

Cites: 76

Cited by: 129

Related to: 10