Work

To Whom Do Advertising Creatives Write? An Inferential Answer

Year: 1997

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1997.12466650

Authors: Arthur J. Kover, William L. James, Brenda S. Sonner

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2609268583

FWCI: 3.132

Cites: 11

Cited by: 33

Related to: 10