Work

Effectiveness of cause‐related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context

Year: 2017

Type: article

Study design: Observational Study

Source: International Journal of Nonprofit and Voluntary Sector Marketing

DOI: 10.1002/nvsm.1573

Authors: Deep Shree, Ankush Gupta, Mahim Sagar

Institution: Indian Institute of Technology Delhi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2609700600

FWCI: 7.418

Cites: 70

Cited by: 32

Related to: 10