Work

Business models as service strategy

Year: 2017

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-017-0531-z

Authors: Heiko Wieland, Nathaniel N. Hartmann, Stephen L. Vargo

Institutions: California State University, Monterey Bay, University of Hawaiʻi at Mānoa

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2609986326

FWCI: 28.14

Cites: 144

Cited by: 179

Related to: 10