Work

Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products

Year: 2017

Type: article

Abstract: These days’ technologies offer new channels to reach public and market, the convergence between the various communications fields increases which is in marketing public relations strategies used to for developing a brand awareness the product such as coffee products. This paper likewise provides a solution to develop a brand awareness via media store sellers who might help the company to promote their products in light of consumer behavior. In this study, one hundred and fifteen questionnaires, on facilities available in the society, and technology distributed online, and it focuses on generations millennial in Taiwan. The purpose of the survey will focus on coffee products from Indonesia which is called Coffindo Nusantara from Coffindo Company.

Source: Science Journal of Business and Management

DOI: 10.11648/j.sjbm.20170503.15

Author: Tien-Chin Wang

Institutions: National Quemoy University, National Kaohsiung University of Applied Sciences

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2611231352

FWCI: 1.59

Cites: 8

Cited by: 12

Related to: 10