Work

The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment

Year: 2004

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1040.0063

Authors: Ralf Elsner, Manfred Krafft, Arnd Huchzermeier

Institutions: University of Münster, WHU – Otto Beisheim School of Management

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015122554

FWCI: 21.54

Cites: 30

Cited by: 96

Related to: 10