Work

Implications for Advertising Effectiveness of Divergence Among Measured Advertising Effects

Year: 2005

Type: article

Authors: Philip J. Mazzocco, Derek D. Rucker, Timothy C. Brock

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2614709892

FWCI:

Cites:

Cited by:

Related to: 10