Work

Kundenwert und Kundenbindung

Year: 2001

Type: article

Authors: Manfred Krafft, Jörg Bromberger

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2616633282

FWCI: 6.316

Cites:

Cited by: 14

Related to: 10