Work

Green marketing orientation: Conceptualization, scale development and validation

Year: 2017

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2017.05.024

Authors: Karolos-Konstantinos Papadas, George J. Avlonitis, Marylyn Carrigan

Institutions: Coventry University, Athens University of Economics and Business, Coventry (United Kingdom)

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2617881682

FWCI: 42.09

Cites: 74

Cited by: 581

Related to: 10