Work

On Being Heard in a Noisy World: Matching Messages and Media in College Marketing.

Year: 1982

Type: article

Source: College and university

Authors: Larry H. Litten, David L. Brodigan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W261789334

FWCI: 3.204

Cites:

Cited by: 24

Related to: 10