Year: 2016
Type: article
Study design: Observational Study
Abstract: The objective of the research is to examine the relationship between perception of local and foreign brand toward quality product and price dimension. In order to investigate the perception toward local and foreign branding, this study used hedonic and utilitarian product. This research used questionnaire to obtain the data. One hundred samples through convinience sampling were used in this research. The result indicate that foreign brand was high score in the perception of quality and price. The study also found that there was significance differences of perception of price among local and foreign brand.
Author: Kussudyarsana Kussudyarsana
Institution: Muhammadiyah University of Surakarta
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2618513193