Work

The Value - Brand Trust - Brand Loyalty Chain: An Analysis of Some Moderating Variables

Year: 2017

Type: article

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Authors: Kurt Matzler, Sonja Grabner‐Kräuter, Sonja Bidmon

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

OpenAlex ID: W2619402877

FWCI: 5.139

Cites: 51

Cited by: 34

Related to: 10