Work

CRM's silver lining

Year: 2004

Type: article

Source: Marketing management

Authors: David J. Harding, David Cheifetz, Scott DeAngelo, Elizabeth Ziegler

Institution: McKinsey & Company (United States)

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2620021913

FWCI: 1.878

Cites:

Cited by: 20

Related to: 10