Work

Antecedents and outcomes of brand experience: an empirical study

Year: 2017

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-017-0040-x

Authors: Imran Khan, Mobin Fatma

Institution: University of Petroleum and Energy Studies

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2620085886

FWCI: 15.33

Cites: 108

Cited by: 129

Related to: 10