Work

A mechanism for aggregating association network data: An application to brand concept maps

Year: 2017

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2017.05.025

Authors: Daniel Böger, Pascal Kottemann, Martin Meißner, Reinhold Decker

Institutions: Bielefeld University, University of Southern Denmark, Monash University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2620154576

FWCI: 7.914

Cites: 27

Cited by: 31

Related to: 10