Work

Seniors’ dual route of persuasive communications in mobile social media and the moderating role of discretionary time

Year: 2017

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Tourism Research

DOI: 10.1080/10941665.2017.1331925

Authors: Myung Ja Kim, Mark Bonn, Choong-Ki Lee

Institutions: Kyung Hee University, Florida State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Research Foundation of Korea

Award: G2407505899

OpenAlex ID: W2620422690

FWCI: 6.989

Cites: 81

Cited by: 37

Related to: 10