Work

Brand typicality and the adoption of new products

Year: 2009

Type: dissertation

Source: Ghent University Academic Bibliography (Ghent University)

Author: Frank Goedertier

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2620472229

Cites: 212

Cited by:

Related to: 10