Work

Services Extending Products: A Comparative Analysis in Emerging and Developed Countries

Year: 2017

Type: article

Abstract: This paper aims to explore the differences on service infusion, technological turbulence and product extension in companies located in emerging and developed countries. We conducted a survey in Brazilian and Italian companies. The data was analyzed by means of descriptive statistics focusing on the comparison between these two countries. Our preliminary results show that companies from emerging countries seems to suffer lower impact of technological turbulence, while they explore higher levels of service infusion and product extension. Complementarily, companies positioned in developed countries are more related to technological development and are more devoted to a product-centric orientation. At this moment, we cannot affirm if these results are related to companies’ capabilities or to market demands, but we propose future studies to go beyond on this subject.

Source: Procedia CIRP

DOI: 10.1016/j.procir.2017.03.028

Authors: Carolline Amaral Paslauski, Carolina Gazal de Alencastro, Néstor Fabián Ayala, Paolo Gaiardelli, Giuditta Pezzotta, Alejandro Germán Frank

Institutions: Universidade Federal do Rio Grande do Sul, University of Bergamo

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: diamond

Funders: Coordenação de Aperfeiçoamento de Pessoal de Nível Superior, Conselho Nacional de Desenvolvimento Científico e Tecnológico