Work

Cause-Related Marketing and Consumer Response: A Study of Nigerian Soft Drink Industry

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Marketing and Consumer Research

Authors: Onuoha A. Onuoha, Doris Nnenanya

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2620851915

FWCI:

Cites: 29

Cited by: 3

Related to: 10