Work

Understanding the Role of Consumer Goodwill in Sponsorship: An Application of Appraisal Theory

Year: 2012

Type: article

Source: DigiNole (Florida State University)

Author: Yuko Sawatari

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2621612006

FWCI: 0.713

Cites: 113

Cited by: 4

Related to: 10