Work

The Emergence of Generation Z And Its Impact in Advertising

Year: 2017

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2017-028

Author: Duncan Southgate

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2621972244

FWCI: 10.33

Cites: 7

Cited by: 120

Related to: 10