Work

Technology-driven service strategy

Year: 2017

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-017-0545-6

Authors: Ming-Hui Huang, Roland T. Rust

Institutions: National Taiwan University, University of Maryland, College Park

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2622762743

FWCI: 26.12

Cites: 110

Cited by: 275

Related to: 10