Work

Fill Up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption

Year: 2017

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucx074

Authors: Rishtee K Batra, Tanuka Ghoshal

Institution: Indian School of Business

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ernst and Young

OpenAlex ID: W2622915939

FWCI: 6.913

Cites: 89

Cited by: 61

Related to: 10