Work

Marketing efficiency and the principle of Postponement

Year: 2006

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/0-387-28181-9_8

Author: Wroe Alderson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W26244118

FWCI: 65.77

Cites:

Cited by: 207

Related to: 10