Work

Cause-Related Marketing: A Qualitative and Quantitative Analysis on Pinkwashing

Year: 2017

Type: book-chapter

Source: Studies in classification, data analysis, and knowledge organization

DOI: 10.1007/978-3-319-55723-6_25

Authors: Gabriella Schoier, Patrizia de Luca

Institution: University of Trieste

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: green

OpenAlex ID: W2624680966

FWCI:

Cites: 32

Cited by: 10

Related to: 10