Work

Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues

Year: 2017

Type: article

Source: Food Quality and Preference

DOI: 10.1016/j.foodqual.2017.06.007

Authors: Iris van Ooijen, Marieke L. Fransen, Peeter W.J. Verlegh, Edith G. Smit

Institutions: Leiden University, Vrije Universiteit Amsterdam

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2625737230

FWCI: 9.406

Cites: 51

Cited by: 84

Related to: 10