Work

Linking sport team sponsorship to perceived switching cost and switching intentions

Year: 2017

Type: article

Study design: Observational Study

Source: European Sport Management Quarterly

DOI: 10.1080/16184742.2017.1318410

Authors: Petros Parganas, Dimitra Papadimitriou, Christos Anagnostopoulos, Anastasios Theodoropoulos

Institutions: University of Ioannina, University of Patras, University of Lancashire

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2625800765

FWCI: 4.452

Cites: 123

Cited by: 20

Related to: 10