Work

Applying the framework of brand credibility effects to service categories

Year: 2007

Type: dissertation

Author: Tae Hyun Baek

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2625993359

Cites: 135

Cited by: 7

Related to: 10