Work

Using predictive modeling for targeted marketing in a non-contractual retail setting

Year: 2005

Type: dissertation

Source: Ghent University Academic Bibliography (Ghent University)

Author: Wouter Buckinx

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2625999421

Cites: 78

Cited by: 4

Related to: 10