Work

A Study Of Consumer Buying Behaviour On Cosmetic Products Towards Brand Identity and Brand Image

Year: 2016

Type: dissertation

Source: Shodhganga

Author: Pashmeen Kaur Anand

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2626667445

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