Work

Determinants of Cause Related Marketing: An Evidence from India

Year: 2017

Type: article

Source: International journal of education and management studies

Authors: Dinesh Kumar, Harbhajan Bansal

Institution: Guru Jambheshwar University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2626969805

FWCI: 0.39

Cites:

Cited by: 1

Related to: 10