Work

Communicating Globally: An Integrated Marketing Approach

Year: 2000

Type: article

Authors: Don E. Schultz, Philip J. Kitchen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W263144995

FWCI: 8.72

Cites:

Cited by: 174

Related to: 10