Work

Public policy relating to consumer comprehension of television commercials: A review and some empirical results

Year: 1993

Type: article

Source: Journal of Consumer Policy

DOI: 10.1007/bf01418374

Authors: Noel M. Murray, Lalita A. Manrai, Ajay K. Manrai

Institution: University of Delaware

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W263381776

FWCI:

Cites: 35

Cited by: 21

Related to: 10