Work

Industrial Marketing Organization and the IMP Approach: A Comparative Analysis

Year: 2007

Type: conference-paper

Source: CINECA IRIS Institutional Research information system (University of Urbino)

Authors: Björn Sven Ivens, Catherine Pardo, Annalisa Tunisini

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W26529099

FWCI: 3.644

Cites: 28

Cited by: 3

Related to: 20