Work

Das Management der Internationalen Kommunikation

Year: 1993

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-82539-1_39

Author: Ralph Berndt

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W267338213

FWCI: 17.07

Cites: 29

Cited by: 14

Related to: 10