Work

Understanding Why Consumers Don't Skip Pre-Roll Video Ads

Year: 2017

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2017.1334249

Authors: Colin Campbell, Frauke Mattison Thompson, Pamela E. Grimm, Karen Robson

Institutions: Kent State University, University of Amsterdam, Central Michigan University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Kent State University

OpenAlex ID: W2694806686

FWCI: 11.53

Cites: 91

Cited by: 126

Related to: 10