Work

Companion encyclopedia of marketing

Year: 1995

Type: book

Source: Routledge eBooks

Author: Michael J. Baker

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W269611932

FWCI: 4.315

Cites:

Cited by: 29

Related to: 10