Work

Consumer self-construal, need of uniqueness and preference of brand logo shape

Year: 2017

Type: article

Source: Acta Psychologica Sinica

DOI: 10.3724/sp.j.1041.2017.01113

Authors: Haizhong WANG, Xiaowen FAN, Jianying OUYANG

Institution: Sun Yat-sen University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2700220053

FWCI: 1.979

Cites:

Cited by: 17

Related to: 10